Multiplayer via the context layer

01

The Explore board · Tue 8 Sep · 07:12

o0 has picked what to do next.

The board is in order. o0 keeps it that way. Backlog has been triaged, the two cards up for debate already have research behind them. And there is one new card in Next up that Maya didn't write.

NL

Projects

ExploreCoreMetaMissionAll Projects

Backlog 4Newest first

#1OBJ 3

RK

Referral loop for existing pilots

Triaged by o0: low fit for OBJ 3, parked.

Updated 3d ago

#2OBJ 1

TA

Waiting-list feature for dental

Triaged by o0: needs a key result before it can move.

Updated 5d ago

#3No goal yet

Self-serve tier at $49

Updated 1w ago

Up for debate 2Priority order

#1OBJ 2

TA

Outcome-based pricing for dental

If clinics pay per filled slot, price stops being the objection. Using the four live pilots to test appetite before we…

Research readyUpdated 1d ago

#2OBJ 1

RK

Partner channel via practice software

Research readyUpdated 2d ago

Next up 1Priority order

#1KR 1.1

Will physio clinic owners pay to cut no-shows?

Test whether a second segment is receptive before we build for it.

Physio was 6 of your last 14 calls, and 4 raised no-shows unprompted. KR 1.1 needs 7 more pilots by 30 Sep, and all of yours are dental.

Suggested 07:12Why this?

Actioning 2Priority order

#1KR 1.1

Dental ICP pilot programme

Dental practices have the budget and the pain; we do not yet know if they have the urgency. Six pilots live…

Updated 2d ago

#2OBJ 1

Founder-led discovery calls

14 callsUpdated 4h ago

Ask o0 anything

Notice

The suggestion is a card like any other. It sits in the lifecycle, linked to a key result, with one line of why. o0 doesn't interrupt; it files.

02

The reasoning · Tue 8 Sep · 07:14

She asks why.

One click. The proposal opens as a project page, already filled in. Maya can add it as it stands, or open a conversation with o0 first: what it read, what it weighed, what it isn't sure of.

NL

/Will physio clinic owners pay to cut no-shows?

Will physio clinic owners pay to cut no-shows?

OverviewTasks 10Learnings 0

Proposed by o0 · not yet in your plan07:12

TypeExplore MilestoneDec 2026 · Which ICP wins Key resultKR 1.1 · 10 paid pilots across two ICPs OwnerMaya Lindqvist Dates8 Sep → 3 Oct 2026

DismissChat with o0Add to Next up

Intent

Independent physio clinics feel no-shows as lost income, and their owners will pay to cut them. Test whether the segment is receptive before we build for it.

Success metric

6 of 10 clinic owners agree to a paid pilot at $149 a month.

StatusNext up

TypeExplore

MilestoneDec 2026 · Which ICP wins

ObjectiveOBJ 1 · Which ICP converts fastest

Key resultKR 1.1 · 10 paid pilots

OwnerMaya Lindqvist

Collaboratorso0TATom Adeyemi

Dates8 Sep → 3 Oct 2026

o0on this project

Working through this project

Read your 14 discovery callsOtter Checked the pilot pipeline, last 30 daysHubSpot Pulled KR 1.1 and the Explore boardo0

o0 · 07:14

I suggested this because three things line up:

KR 1.1 is at 3 of 10 with nine weeks left, and every pilot so far is dental.
6 of your last 14 discovery calls were physio owners. Four raised no-shows before you asked. None raised billing.
Nothing on the board tests a second segment. If dental stalls, you have no read on where to go.

What I'm not sure of: whether physio owners will pay, or just agree. That's what the project is for.

Why physio over dental? Dental has the budget.

Researching

Dental pilot conversion, 30 daysHubSpot US physio no-show rates, 3 sourcesWeb Who runs the diary, from the 6 physio callsOtter

o0 · 07:15

Budget without urgency: 2 of 6 dental pilots converted in 30 days. Physio owners run the diary themselves, so a no-show is their money, not the practice's.

Outside your calls, US physio clinics report 9 to 14% no-shows, and most with under six practitioners have no tool for it. Ten calls is a cheaper way to confirm that than a build.

CSP workforce survey 2025Cliniko benchmarkHale Physio 04:12

If we run it, can you get the calls booked without me chasing?

o0 · 07:15

Yes. I'll write the outreach in your voice and send it from your inbox, then book the ten calls into Thursday and Friday. You approve the script and the list first; I do the rest.

GmailCalendarOtterHubSpot

Show me the 6 callsDraft the script nowAdd to Next up

Ask o0 about this project…

Ask o0 anything

Notice

Every claim is a number from her workspace: calls, pilots, key results. The reasoning is checkable, and it says what it doesn't know. Chat with o0 and Add to Next up are live.

03

The project · Tue 8 Sep · 07:16

Proposal becomes an Explore project.

Every attribute set: intent, success metric, owner, dates, the chain up through the key result to the milestone, and the sources o0 will work from. Nothing is a blank for later. The Tasks tab is live.

NL

/Will physio clinic owners pay to cut no-shows?

Will physio clinic owners pay to cut no-shows?

OverviewTasks 10Learnings 0

Intent

Independent physio clinics feel no-shows as lost income, and their owners will pay to cut them. Test whether the segment is receptive before we build for it.

Success metric

6 of 10 clinic owners agree to a paid pilot at $149 a month.

StatusNext up

TypeExplore

MilestoneDec 2026 · Which ICP wins

ObjectiveOBJ 1 · Which ICP converts fastest

Key resultKR 1.1 · 10 paid pilotsAdd

OwnerMaya Lindqvist

Collaboratorso0TATom AdeyemiAdd

Dates8 Sep → 3 Oct 2026

RelationsSet parent project

Progress0 of 10 tasks

Sources 20 connectedo0 will use 4 for this project · Manage

Gmail Calendar Otter HubSpot Drive Notion Slack Linear +12

Resources 2

Physio segment: desk research (draft)o0 · today Discovery script v1: no-showso0 · today Add a link or document

Learnings 0

No learnings yet. They arrive when the calls do.

Ask o0 anything

o0

Ten steps drafted. Open Tasks to see the week.

Why these four sources?Show me the ten stepsWho else could own this?

Ask o0 anything…

Notice

These are the attributes every Explore project has today. o0 didn't invent a form; it filled the one that exists, named which four of twenty sources it will draw on, and left two documents in Resources before anyone asked.

04

Ten steps · Tue 8 Sep · 07:16

Ten tasks. o0 takes seven.

One week. A question on Monday, a decision by Friday. o0 lays the route out in two lanes, one for each of them, and starts on its lane immediately. The calls, the learnings and the decision stay with Maya. Hover any step.

NL

/Will physio clinic owners pay to cut no-shows?Next up

Will physio clinic owners pay to cut no-shows?

OverviewTasks 10Learnings 0Proposed by o0

ListTimeline Expand allCollapse all

Mon 8 SepTue 9Wed 10Thu 11Fri 12

o0
7 tasks · ~15h

1Desk researcho0 · Monday morning · doneReads 31 sources on US physio clinics: segment size, no-show rates, diary tools in use. Writes a two-page brief.Physio segment: desk research 2Define the segmento0 · MondayTurns the brief into screening criteria: owner runs the diary, two to six practitioners, no practice manager. 3Draft the discovery scripto0 · Monday · Maya approvesTwelve questions, twenty-five minutes. Opens on the diary, ends on price.Discovery script v1 4Build the call listo0 · TuesdayForty clinics that pass the screen, with the owner's name and the best route to reach them. 5Book ten callso0 · Tuesday · from Maya's inboxOutreach in Maya's voice from Gmail; ten calls booked into Wednesday and Thursday in her calendar. 7Transcribe and tago0 · Thursday eveningEvery call transcribed and tagged: pains, objections, price reactions, who runs the diary. Each tag keeps its minute. 8Score the hypothesiso0 · Thursday nightReceptive, would pay, named a loss, for every call. Three learnings drafted with citations. Research, segment, script List, calls booked Transcribe, score

Maya
3 tasks · ~5h

6Run the ten callsMaya · Wednesday and Thursday · ~4hTen conversations, twenty-five minutes each, recorded with consent. o0 listens live and holds the follow-ups. Finalise the learningsMaya · Friday morning · ~40 minEdit and sign the three drafts. Anything she cuts is kept as a disagreement for the next cohort. DecideMaya · Friday · ~15 minPilot, change segment, or stop. o0 has the next project drafted for each branch. Ten calls, two days Learnings Decide

today

Five days. Maya: about five hours, most of it on the phone with customers.o0: about fifteen hours of work she didn't do.

#TaskOwnerStatusDue

1Desk research: segment size, no-show rates, tools in useo0In progressMon

Reads 31 sources: about 4,100 US physio clinics with two to six practitioners, reported no-show rates of 9 to 14%, and the diary tools in use. Writes a two-page brief.

Physio segment: desk research

2Define the segment and screening criteriao0NextMon

Turns the brief into screening criteria: the owner runs the diary, two to six practitioners, no practice manager, sixty or more appointments a week.

3Draft the discovery script: no-shows, diary, willingness to payo0NextMon

Twelve questions, twenty-five minutes. Opens on the diary, ends on price. Maya edits it before it's used.

Discovery script v1

4Build a call list of 40 physio clinics that fito0NextTue

Forty clinics that pass the screen, from company and directory data, with the owner's name and the best route to reach them.

5Reach out and book ten calls into Maya's diaryo0NextTue

Outreach in Maya's voice, from her inbox. Books the ten calls into Wednesday and Thursday and sends the script the night before.

6Run the ten callsMayaNot startedWed to Thu

Ten conversations, twenty-five minutes each, over two days, recorded with consent. o0 listens live and holds the follow-ups.

7Transcribe the calls and tag objections, pains, price reactionso0Not startedThu

Every call transcribed and tagged: pains, objections, price reactions, who runs the diary. Each tag keeps its timestamp.

8Score each call against the hypothesis and draft learningso0Not startedThu

Scores receptive, would pay, and named a loss for every call. Drafts three learnings with citations back to the minute.

9Finalise the learningsMayaNot startedFri

Maya edits and signs the learnings. Anything she cuts is kept as a disagreement, so the next cohort can test it.

10Decide: pilot, change segment, or stopMayaNot startedFri

One decision, three branches. o0 has a next project drafted for each, so whichever she picks is already in Next up.

Ask o0 anything

o0

Starting on the research now. Approve the script when it lands.

Move the calls to next weekDraft the script nowWhat if fewer than 10 book?

Ask o0 anything…

Notice

Seven to three, not eight to two. The three the founder keeps are the three that need a person: talking to customers, deciding what was learned, and choosing what happens next. Nobody else in the category draws the split.

05

What the calls said · Fri 12 Sep · 08:20

The calls are done. o0 has listened.

Ten calls over two days, Wednesday and Thursday, Maya's only fieldwork. By Friday morning o0 has transcribed and tagged all ten, scored them against the hypothesis, and opens the conversation.

NL

/Will physio clinic owners pay to cut no-shows?Actioning

Will physio clinic owners pay to cut no-shows?

OverviewTasks 8 / 10Learnings 3

Desk researcho0

Define the segmento0

Draft the scripto0

Build the call listo0

Book ten callso0

Run the ten callsMaya

Transcribe and tago0

Score the hypothesiso0

Finalise the learningsMaya

DecideMaya

o010 calls read

o0 · 08:20

All ten calls are in. Against the hypothesis:

8 / 10

receptive to the idea

7 / 10

named a weekly loss, unprompted

5 / 10

would pay $149

Three things stood out:

No-shows are felt as lost income, not admin. Seven owners put a weekly number on it before you asked.
Hale Physio 04:12Motion Clinic 09:48+5
Price is the objection, not the idea. All five who said no to $149 said yes to a trial; three named $80 to $100.
Riverbank 18:05Stride 11:20+1
The segment is narrower than we wrote. Every yes runs the diary personally. Both practice-manager clinics said no.
Oak Physio 22:30Bridge 12:40

I've drafted three learnings from this. Want to go through them?

Yes. And flag anything that contradicts the dental pilots.

o0 · 08:21

One thing does: no dental owner ever named a weekly loss. Same feature, different pain. I've noted it against OBJ 1.

Open the draft learningsShow the call scoresPlay the $149 objections

Reply to o0…

Notice

Every insight carries its receipt: the call and the minute. She checks; she doesn't compile. And the one thing that cuts across another project gets noted where it belongs.

06

The learnings · Fri 12 Sep · 16:40

Filed. And the startup moves.

Maya edits the drafts, signs three, and closes the project. o0 files two more of its own, unsigned, for the next cohort to test. And it has already put the next project in Next up: a $99 pilot with the five who said yes.

NL

/Will physio clinic owners pay to cut no-shows?Conclusions discussed

Will physio clinic owners pay to cut no-shows?

OverviewTasks 10 / 10Learnings 5

Success metric

6 of 10 clinic owners agree to a paid pilot at $149 a month.

Result5 / 10one shortThree of the five noes were on price alone.

Maya Lindqvist · with o0 · signed12 Sep

No-shows are lost income, and owners know the number.

Seven of ten named a weekly figure before we asked. The pain is real, named, and ours to solve.

Maya Lindqvist · with o0 · signed12 Sep

The idea sells. $149 doesn't.

Five of ten agreed to a paid pilot; three of the noes were on price alone. Test $99 with the next cohort.

Maya Lindqvist · with o0 · signed12 Sep

The segment is owners who run the diary themselves.

Two to six practitioners, owner on the desk. Practice-manager clinics don't feel it. Narrow the ICP.

o0 · unsigned11 Sep

Every yes runs a paper diary or Cliniko. None uses a no-show tool.

No competitor came up in ten calls. The alternative we're selling against is a phone call the day before.

o0 · unsigned · cross-project11 Sep

Dental owners never named a weekly loss.

Same feature, different pain. Noted against OBJ 1 for the dental pilot programme to test.

StatusConcluded

Progress10 / 10

What moved

KR 1.1 · 10 paid pilots3 →8 committed

OBJ 1 · Which ICP converts fastest40% →65%

ICP definitionnarrowed

Next up

Suggested by o0 · 16:40

Pilot at $99 with the five physio clinics that said yes

Gets KR 1.1 to 10 if three convert. Script, agreements and onboarding drafted.

OpenLater

o0on the $99 pilot

Preparing the pilot

The five clinics that said yesHubSpot Pilot agreement at $99, draftedDrive Onboarding slots held next weekCalendar

o0 · 16:41

Five clinics said yes at a lower price. A $99 pilot with them takes KR 1.1 to 8 committed now, and to 10 if three convert inside 30 days.

I've drafted the agreement, the onboarding script and the first-week emails. You sign the agreement; I send the rest.

What would make you stop the pilot early?

o0 · 16:42

Two things. Fewer than two of the five have set up their diary by day seven, or no-shows don't move at all in the first two weeks. I'll check both weekly and raise it against KR 1.1 if either trips.

HubSpotDriveCalendarGmail

Open the agreementStart it MondayAsk about pricing

Ask o0 about the pilot…

Ask o0 anything

Notice

The founder did three of ten things, the calls, the learnings and the decision, and the startup knows something it didn't five days ago. Two learnings are o0's own, unsigned until a person agrees. The next card is already on the board. The loop is the product.

We do the work for the startup.

o0 has picked what to do next.

She asks why.

Proposal becomes an Explore project.

Ten tasks. o0 takes seven.

The calls are done. o0 has listened.

Filed. And the startup moves.

No-shows are lost income, and owners know the number.

The idea sells. $149 doesn't.

The segment is owners who run the diary themselves.

Every yes runs a paper diary or Cliniko. None uses a no-show tool.

Dental owners never named a weekly loss.

Execution is easy. Figuring out what works is hard.